The Importance of Geo-Targeting your Keywords

If you are a plumbing company who only services Fort Lauderdale Florida, is it beneficial for your phone to be ringing off the hook with calls from other areas? Absolutely not! Therefore, you want to make sure the keywords that people type into a search engine that bring up your website in the search results are the keywords that are going to bring visitors to your site who might convert. Off the bat, you know that someone who calls your Fort Lauderdale Company who lives in Colorado is never going to convert!

This is the reason why it is so important when you optimize your website to geo-target your keywords if your business only services a specific city, state, or region. Geo-targeted keywords will provide you with highly targeted traffic and these keywords will most likely have a lower amount of competition. A lower amount of competition means a better chance to rank high in the search results. For example, if you type the keyword “plumber” into Google, there are 15,900,000 competing websites. But, if you type the keyword “plumber Fort Lauderdale” into Google, there are only 419,000 competing sites. This is a huge difference!

So when you are selecting the keywords to optimize, be sure you don’t select generic keywords if your business only services a specific area.