Bing Homepage Contest
July 6, 2009 by Allison Goldberg
Filed under Uncategorized
For many people, their favorite feature of the search engine Bing is the beautiful photograph featured on the homepage. Now Bing is having a contest to select a users photograph for their homepage for 24 hours. The winner will be selected based on user ratings and by the Bing homepage editorial team. The theme for the contest is “Summer Travel” and the last day for the submissions is July 16th. So, if you are interested in submitting your photograph, visit the Bing Photo Contest on Facebook.
Twitter for Busy People
June 30, 2009 by Allison Goldberg
Filed under Quality Content Creation
Interested in using Twitter as a business tool but concerned that you don’t have the time to check your friends updates? If you answered yes, there is a new site called Twitter for Busy People that you might want to try out. This site requires you to enter your Twitter name and then provides you with icons of your friends who updated in the last hour, the last day, and more than 1 day ago. When you place your cursor over the icon you can read your friends updates. This is a very easy way to skim your friends updates in a couple of minutes.
Focus Group on Bing Versus Google
June 26, 2009 by Allison Goldberg
Filed under Search Engine Marketing
A recent study performed by TechCrunch compared search usability on Bing versus Google. To sum up the study, most people prefer the design of Bing, but will stick with Google due to familiarity, the fact that they already use many other Google applications, and Bing’s new features are not large enough to make them want to switch.
The focus group consisted of 12 people and before the test all of them said Google was their main search engine. After the test, 4 out of 12 people said they prefer Bing.
June 2009 PageRank Update
June 25, 2009 by Allison Goldberg
Filed under Search Engine Optimization, Uncategorized
Google has once again rolled out more updates to their PageRank Toolbar. Typically Google makes PageRank updates about every 3 months, but this update comes very close to it’s last update in May. So if you are engaged in SEO on your site and see a change in your PageRank, don’t be too alarmed.
Bing’s New Features
June 23, 2009 by Allison Goldberg
Filed under Uncategorized
Are you wondering how Microsoft’s new search engine Bing is going to affect your organic rankings? Microsoft now offers a white paper for webmasters outlining Bing and it’s new features.
After reading through the white paper, it appears that Bing is still following the standard SEO practices. Click here to download the PDF.
Google Places “Discovering the Web” link on their Homepage
June 18, 2009 by Allison Goldberg
Filed under Search Engine Marketing
With the continued buzz of Bing, Google is taking precautionary measures to make sure they maintain their position as being the #1 search engine. Google hasn’t had to do much to hold this spot in the past. They have now added to their homepage a link saying: Discovering the web: Explore the world of Google search. When you click this link you are taken to a page that outlines Google’s features. This page seems to be very useful for beginner internet users. Google has had help pages before, but the help pages have never been featured on the Google.com homepage. Many of the features that Google offers are also available on Yahoo and Bing.
Show Search Results Across Engines in One Window
June 17, 2009 by Allison Goldberg
Filed under Search Engine Optimization
Looking for a way to view search results across different engines without having to switch back and forth between windows (or tabs)? There are many tools that give you the opportunity to type in a search query and will show you search results for the top search engines all in one window. One tool in particular that I have been using is Mixxr. Here you can compare the results for Google, Yahoo, Bing, and Twitter right next to one another. This tool is very useful if you need to compare results across the different search engines fast!
Dell Uses Twitter as a Powerful Marketing Tool
June 16, 2009 by Allison Goldberg
Filed under Quality Content Creation
Dell outlet uses Twitter as a marketing tool to “tweet” specials on their dell outlet website. This strategy has led to a direct $2 million in sales, and another $1million as a result of attracting large numbers of customers to the dell.com site.
This is a prime example of how micro-blogging can be used as a strong marketing tool for all different types of businesses.
Bing TV Commercials
June 12, 2009 by Allison Goldberg
Filed under Uncategorized
Over the past couple of weeks I have seen a tremendous amount of Bing television commercials. I have been impressed with the commercials that position Bing as the first ever decision engine.
What have you thought of these commercials? Do you think they will entice people to start using Bing over Google?
Google Webmaster Tools Adds Change of Address
June 11, 2009 by Allison Goldberg
Filed under Uncategorized
Google has added a new feature to their Google Webmaster Tools where you can notify Google when you are moving from one domain to another. For example, let’s say that Getupdated.com was going to move to GetupdatedUSA.com, we would now be able to login to Google Webmaster Tools and specify the change. According to Google this is going to allow them to update their index faster and will make the transition of changing domains smoother.
To check out this new feature login to your Google Webmaster account, click on a website, then Site Configuration, and finally Change of address.
For the best results, follow the steps that Google recommends on the Change of address page and then submit your new URL.
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