Focus Group on Bing Versus Google

A recent study performed by TechCrunch compared search usability on Bing versus Google. To sum up the study, most people prefer the design of Bing, but will stick with Google due to familiarity, the fact that they already use many other Google applications, and Bing’s new features are not large enough to make them want to switch.

The focus group consisted of 12 people and before the test all of them said Google was their main search engine. After the test, 4 out of 12 people said they prefer Bing.