When is the best time to start Search Engine Optimization?

Sooner than later! I hear this question quite often, and really the optimal time to start SEO is during the web design/redesign process. The reason why this is the best time is because the Search Engine Optimization Company can then work with the web designer to ensure the website is built SEO Friendly. The SEO Company will ensure that the designer is building a site with SEO Friendly URLS, crawlable site navigation, clean code, etc. If they work with the designer at this stage, then the website and SEO can go live at the same time. This will save time for both parties, and can get your website ranking faster.

But, if you have a current website and have been thinking about optimizing to increase your rankings for a specific holiday or time of year, the best time to start is as soon as possible. Since no SEO company has direct control over the search engines, it can take anywhere from 3 months to a year to start seeing results, depending on the competitiveness of the keywords selected.

So start optimizing today. There is no time better than the present!