Microsoft Rebranding their Search Engine

Microsoft is planning on spending 80-100 million to rebrand its image in the marketplace around its search engine Live Search. They hired JWT, an ad agency, to run a campaign that includes TV, print, radio and online marketing. JWT is going to rebrand their search engine over the summer to showcase its new features. The campaign is not going to position Microsoft as a competitor to Google and Yahoo, instead it is going to take the position as offering a search engine that has more focused results. Stay Tuned!