Google AdWords Now Allows Ad Titles Longer Than the Usual 25 Character Limit

As recently as March you may have noticed that some Google AdWords ads have longer titles than you’re used to seeing. Google has confirmed that in limited instances, the AdWords title can exceed the 25 character limit. There is a thread over at WebmasterWorld about this.

Exceeding the character limit in your ad title is possible by using dynamic keyword insertion in your ad copy; the ad title may show more than 25 characters.

A Googler has stated that there is no guarantee that your ad title will display characters beyond the limit of 25, but that Google may choose to show a keyword with 26 or 27 characters automatically.

So with this in mind, if your ads are looked after by a PPC management company you should notify them about this and play around with your ad title copy but realize that if your ad title exceeds 25 characters the ad simply might not work all of the time, and the ad title might not always match the ad description text too. It is worth noting though that you should test this to find out if it results in any improvements to your click through rate and your quality score.