Negative Keywords are a Must!

For many companies, creating a successful Pay Per Click (PPC) campaign is of the utmost importance.  One very important PPC tactic that is often overlooked is developing a negative keyword list. As defined by Google, “Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that term.” For example, if you are running a campaign for Used Cars and you do not sell Nissan’s, you would want to add Nissan as a negative keyword to your campaign. (You can add the keyword with a negative sign in front of it to your keyword list. For example, -Nissan.) The reason why this is so important is because this makes your traffic more targeted. Negative keywords will also decrease your impressions, which as a result will increase your CTR, and increase your Quality Score. Plus, there is no reason for you to generate traffic for Nissan’s if you don’t even offer them!

So before you set your PPC campaigns live, be sure to develop a negative keyword list! A great tool to find negative keywords is the Google Adwords Keyword Tool.

Google Signs up for Twitter

Nowadays, micro-blogging sites such as Twitter.com are taking over the web. Micro-blogging is when users send brief text updates which can either be viewed by anyone on the web or a restricted group. Many people use sites like Twitter to find out industry related news, update their friends on what they are doing, or for SEO purposes.

Evidence of how popular Twitter has become is when Google signed up for Twitter last week. (Matt Cutts has confirmed that this is a real Googler). You can follow Google on Twitter for news and updates from the search engine. Their Twitter page is similar to their Google Blog. If you are interested in following Google on Twitter, check out their page: twitter.com/google

Or if you are not too familiar with Twitter, sign up today and start Tweeting!

Top 5 Benefits of Blogging

Many people wonder, why should I spend my time blogging, and are there really any true benefits of this technique? The answer to this question is a definite “Yes!” Below I have outlined the top 5 benefits of blogging, whether your business is big or small.

1. Fresh Content- The search engines love fresh content. Content is one of the main factors that helps the search engines determine the relevancy of your pages. Constantly adding content through your blog will ensure your website does not become stale.
2. Anchor Text- In your blog posts you can place anchor text that includes your keywords to link back to the specific pages you optimized. For example, if you are a car dealership and have a post on the BMW 3 Series, you can link the keywords back to the BMW page on your site. This will assist in your Search Engine Optimization efforts.
3. Position as an Expert- Blog posts are a great way to showcase your knowledge of your industry and increase your credibility.
4. Add a personal touch- Your blog posts can give you the opportunity to be more informal and discuss topics you wouldn’t necessarily want to publish on your main web pages.
5. Allow your site visitors to post comments- Your blog gives visitors the opportunity to comment on your posts. This is a great way to get people involved on your site and interact with others who post comments.

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